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3 Ways To Know If Your Songs Are Good

AHH, the question every writer has – “Is my song any good?”  How can you know?  Who do you ask?  Will they be honest?  Do you really want them to be honest?

For most hobby songwriters, their songs are their “babies”.  Their songs are born out of hard labor.  Their songs come from their heart and soul, and like babies, they in some way reflect the songwriter’s “DNA”.   Songs often express the deepest held beliefs, hopes, dreams, hurts and even secrets of the songwriter.   It takes courage, vulnerability and risk for any songwriter to reveal so much of himself/herself through song.  Needless to say, songwriters are quick to defend and protect their “babies”.

It goes without saying that if someone calls your baby ugly, you will probably respond defensively.  It feels like an attack, an insult.   Your baby is beautiful to you – in fact, your baby is more beautiful than all the other babies in the world!   How dare anyone say speak negative about your baby!

But the truth is, your song is NOT a baby.  Still most any hobby writer writer will defend his/her song with a vengeance.  One of the most difficult things for songwriters, as they move from hobbist to professional, is learning to let go and accept honest feedback.  Professional songwriters understand this.  Regardless of their experience or their past successes, they know that every song they write is not going to be a good one.  And they also understand that even the good ones may still not have commercial value in the marketplace.  They have learned not to take song critique personally.  They distance themselves from their songs and look at them objectively.

Over the years I’ve signed many songwriters to their very first exclusive music publishing deal.  When we begin to give  truthful feedback and constructive criticism on their songs, they are often taken aback at first.  However, as a publisher, part of my job (or my team’s job) is to ensure the songs our writers turn in are marketable.  We partner with these songwriters specifically to help them make a living with their talent.  Therefore, we have to determine which of their songs are truly commercially viable, and which are not.  If a song does not reach that certain benchmark of excellence, if it does not inspire, motivate, minister, influence or impress, then that song will either sit on the shelf or it will need to be re-written so that it works for the marketplace.  Most career songwriters will tell you that having someone critique their songs, suggest re-writes, or simply tell them to drop it and move on to another song, is possibly one of the most humbling things they’ve ever had to face in their career.  But they will also tell you that this experience has been the single most important catalyst for improving their craft.

With all that said, my question to you is this… “Do you really want feedback?  Do you want to know the truth about your songs so that you can grow as a songwriter, or do you only want someone to praise your work?”

For those who are serious about becoming a better songwriter (particularly those of you who want to work professionally), you must be ready to receive honest feedback and then use it to your advantage.  If that is you, here are 3 easy ways to find out if your songs are any good…

UnknownGIVE YOUR SONGS DIRECTLY TO THEIR INTENDED USERS
Start locally.  For example, if you are writing songs for congregational worship, the absolute best thing you can do is to give free copies of your song to church worship leaders in your area.  You can also give it to church worship leaders that you meet online.  Watch to see if those churches start using your song.  If it truly is a great song for congregational worship, then they will most likely begin using it in their services.  If it inspires them, motivates them toward worship, impacts their heart, makes their feet move, etc…. you’ll know it.  They will tell you.  They will sing it.  You don’t have to ask people to tell you what they think.  Let the song speak for itself to them, and let their actions speak to you.

There are three side-notes to this point number 1.
First, make sure you give your songs to people that you don’t know very well.  And give them to a LOT of people.  Your friends and family will always tell you that your songs are great, either because they are blindly bias, or because they love you and don’t want to hurt your feelings.

Secondly, only give people one song at a time.  Pick what you feel is your best song.  If you give someone an entire CD, they may never get through the whole thing –  especially, if your best song is not first in the sequence.  Try it one song at a time (or two at best).  It’s also easier for you to track responses that way.

Finally, the example above is for congregational worship songs.  However, you may write songs for artists, songs for jazz band, songs for film, etc.  In those cases, find working artists, musicians or film makers or other users to give your songs to.  Again, start locally or regionally.  Far too many amateur writers try to get their songs directly to the top artists or top film studios and soon give up trying when they can’t seem to find an open door.  Instead, go for the B or C level artists, or the lower budget films, and work your way up.  With a little work, you can find these folks through online networks, membership organizations, workshops, conventions, concerts, trips to Nashville, New York or LA., etc.  It may not be easy, but it’s worth your while and your investment if you are serious about making a career in songwriting.

imagesTEST YOUR SONGS ONLINE WITH THE MASSES
Youtube is still the number one online destination for song discovery.  Put your song on YouTube, even if you have no video.  You can upload the audio with a simple photo of your album cover, or a photo of you, or scrolling lyrics on a black background, or even a solid color background.  Be creative.  Just get your song on there.  People vote with their views, they leave comments.  Don’t get frustrated when you don’t get as many views as you want.  Instead, pay attention and be humble.  You will learn a lot – either how much people like it, or how much they don’t.

If you’re an artist, instead of just going straight to iTunes and hoping people will pay for your song, offer your song for free on popular websites like, NoiseTrade.com.  This is a tremendous way to test your music and build fans.  Your new fans may just fall in love with you and pay money for your songs down the road.

In today’s music business, most every record label and music publisher is watching the internet to see what rises to the top.  More than ever before, the music industry needs assurance that people like your songs.  They want to see momentum before getting involved.  That’s because the industry no longer makes the margin they used to make and therefore cannot take risks on you like they used to.  Seeing that you (or your songs) are generating a strong following shows them not only that you are diligent and smart in your work, but that the general public likes your music.

SUBMIT YOUR SONGS FOR PROFESSIONAL CRITIQUE
Today there are a number of ways to submit your song for professional critique.  Music pimages-1ublishing companies and record labels are not the right place to have your song critiqued.  Do not start there.  I say this for two reasons, 1) that is not their job and they will be annoyed if you assume they have the time to critique songs from non-professionals; and 2) first impressions are extremely important.  You are growing as a songwriter and there is a good chance your songs will pale in comparison to the others the publishers and A&R folks hear everyday from professionals.  You need solid confirmation that your songs can compete, before you throw them into the ring.  You don’t want to ruin your chances by making a bad impression early on.

Rather than going to publishing companies and labels, there are other ways to get your songs in front of some of the very same people, for feedback.  One of the smartest things you can do is to submit your song for professional critique at songwriting bootcamps / conferences or online.  In such cases, you not only get a chance to have your song heard and critiqued, but it allows you opportunity to network with knowledgable professionals as well.

Websites like AnalyzeMySong.com also exist for the very purpose of offering feedback on your songs.  I can tell you from first-hand knowledge that the reviews you receive at AnalyzeMySong.com come from first-class songwriters.  Not only do these pros provide you with detailed feedback on your song, but they may also offer advice on how to improve your songwriting in general.  This is one of the smartest things you can do if you want to up your game as a songwriter.

Another way to get your songs in front of music industry professionals is to enter songwriting competitions.  Good competitions are most always judged by award winning songwriters and experienced music publishers.  And winners are usually referred directly to top music publishing companies.  Over the years, I have personally taken meetings with many competition winners.

ALTHOUGH there may be other avenues for judging the quality of your songs, I believe these are the 3 easiest and most effective.  If your songs do not draw the excitement and frenzy that you imagined, don’t be discouraged.  Keep plowing ahead, using the feedback to improve your craft.  Songwriting is as much education and hard work, as it is talent.  For more insight on improving your game, be sure to check out my blog post, 6 Steps to Becoming A Professional Songwriter.

Be blessed, be teachable, and be determined!

Breaking News: Album Sales Hit a New Low

Billboard Bulletin Announced this Week that Album Sales Hit A New Low, stating…
“As streaming gathers momentum, the U.S. music industry keeps breaking sales milestones — the wrong kind. This week’s 3.97-million album sales tally is the smallest weekly sum for album sales since Nielsen SoundScan began tracking data in 1991. It’s also the first time weekly sales have fallen below four million in that time span.”

How A Music Publishing Deal Works

Contracts between songwriters and music publishers are negotiable, so all publishing contracts are not the same.  However, there are standards and some basic elements, that run through all of them.  This post will explore different types of deals and outline some of the basics of each.

In short, there are four types of deals between the music publisher and the songwriter which are most common: 1)  the Single Song Agreement, 2) the Exclusive Songwriter Agreement, 3) the Co-Publishing Agreement, and 4) what I would call a Catalog Purchase Agreement.   

1)  Single Song Agreement

A Single Song Agreement is offered by a music publisher to a songwriter when the publisher has interest in working with an existing individual song or group of songs, written by the songwriter.  Under this type of agreement the songwriter and the music publisher make an agreement for these individual songs only.   Under this agreement the songwriter has no further obligation to the music publisher for other songs written past or future.

Generally, these types of deals are made for songs which have not yet had any commercial activity or have not generated any revenue to date.  The songwriter assigns these songs to the music publisher so that the publisher can help secure new commercial uses of the song which generate income.  Income generated on the songs is then split between writer and publisher at the percentages agreed to in the contract and paid to the songwriter in accordance with the accounting provisions of the deal.  In standard cases the split of income between the songwriter and music publisher is 50/50.

2)  Exclusive Songwriter Agreement

An Exclusive Songwriter Agreement (ESA) is a deal between songwriter and music publisher whereby the songwriter agrees that all new songs written by him/her for a specific period of time, will be subject to the contract.   The length of these deals is negotiable and can vary, but it is generally around 1 – 2 years, with the music publisher having a number of options to extend the deal, at the publishers election.

The basic elements of an Exclusive Songwriter Agreement are:

  • Term – defines how long the deal will last
  • Territory – defines the territories of the world in which the publisher will have rights
  • Songs covered or not covered under the deal (i.e. the deal may also include some existing songs written prior to the start-date of the contract, or it may be agreed that some new songs written under the deal will be excluded or treated differently for various reasons)
  • Assignment of rights – the writer transfers the copyrights to the publisher
  • Administration – defines who has administration rights in the copyrights and any related fees
  • Royalty Provisions – defines what royalties will be paid to the songwriter for the various types of income
  • Advances – defines what, if any, pre-paid royalties may be paid to the songwriter, when they are to be paid, and how they are recouped.
  • Accounting – defines how royalties will be calculated and when they will be paid
  • Minimum song delivery – songwriter must write and deliver to publisher a minimum number of “commercially viable” songs during the term
  • Demo Recordings – defines who pays for demos, how much and how the cost may be recouped
  • Reversions – some deals may include a reversion of certain songs, percentage of ownership or certain rights back to the songwriter at a designated time
  • Special stipulations – other provisions that may be unique to this particular deal
  • And a bunch of boiler plate legal language (i.e. what happens if someone breaches the contract, warranties, how disputes will be settled, etc.)

In these types of deals, the songwriter and music publisher generally work together as a team, during the term of the deal.   In addition to simply trying to land new royalty bearing uses of the songs delivered under the deal, the publisher will often work to further the songwriter’s overall career, such as helping the songwriter land a record deal (if he/she is an artist), helping the songwriter land production opportunities (if he/she is a producer), making introductions to expand the writer’s contacts and relationships for collaboration opportunities with other top songwriters or recording artists, and working to gain press and industry exposure for the songwriter and his/her work.

Similar to the Single Song deal, under the ESA, the copyright in each song is assigned to music publisher, giving the publisher the legal right to protect, control, license and manage the songs.  This means the publisher “owns” the songs and in return any income generated on the songs is split between writer and publisher at the percentages agreed to in the contract and paid to the songwriter in accordance with the accounting provisions of the deal.  In standard cases the split of income between the songwriter and music publisher is 50/50.  In music industry speak, we usually call 50% of the revenue the “writer’s share” and 50% of the income the “publisher’s share”.

3)  Co-Publishing Agreement

There are multiple ways to do a co-publishing agreement.  A co-publishing situation simply means that there will be more than one music publisher working with the song/songwriter at the same time.  It is an agreement between two or more publishing companies, whereby the publishers co-own, or “co-publish”, the applicable songs.

The most common use of the term “co-publishing” is generally in reference to a music publisher working alongside a songwriter’s own publishing company.  For example, if the songwriter has his/her own music publishing operation, he may at some point choose to partner with another music publisher for help.

In recent decades, high-profile, successful, or “in-demand”, songwriters have been able to negotiate co-publishing deals with a music publisher, not because they truly have an operational music publishing company of their own, but because they have enough clout to demand a larger piece of the pie in an exclusive songwriting deal.  In such case, the deal actually becomes an, Exclusive Songwriter and Co-Publisher Agreement.  In this type deal the ownership of the song copyrights would be split between the two publishers (i.e. the traditional music publisher and the songwriter’s music publishing entity), usually 50/50, which means the publisher’s share of income would also be split between the two publishers.  In this scenario the songwriter would receive his/her writer’s share of income from uses of the song, plus half of the publisher’s share of income, in effect making it a 75/25 deal between writer and publisher.  In this type of deal, the traditional publisher is only making half of what he usually makes.  This generally means the publisher is going to expect the writer to generate a lot of commercial activity on his own (i.e. acting as a partner publisher), thus increasing the overall revenue to make it a win for the publisher at the discounted rate.

4)  Catalog Purchase Agreement

In the music business the term “catalog” refers to a group of properties.  It can be a group of songs (i.e. intellectual property), a group of recorded masters (i.e. physical and intellectual property), etc.  For the purpose of this blog post, when I refer to “catalog”, I’m taking about a group of existing songs.  For example, all of the songs that we publish at my publishing company are referred to as our catalog.  I may also refer to all the songs written by Writer A as, “Writer A’s catalog”.  Similarly, if I’m talking about all of our songs that are affiliated with the performing rights organization SESAC, I may refer to them as our “SESAC catalog”.  It’s simply a way to reference a grouping of songs.

Often times, music publishers may wish to purchase a group of songs, or all the songs, from a songwriter or from another music publisher.  A recent example in the news was music publisher, Ole’ Music’s purchase of the Rush catalog, called Core Music (i.e the songs of the classic rock band, Rush).  A purchase generally only takes place with songs that have earned, and/or are currently earning, income.  (Compare to a Single Song agreement above, which is usually,  (1) for a smaller group of songs, and (2) for songs that have not yet earned any royalties).   The purchase price is usually determined from formulas based on the historical earnings of the song catalog and the estimated future earnings.

In a catalog purchase deal, the purchasing party is typically only buying existing songs.  However, in certain cases it might also include what I call a “go forward deal”, which could be the purchase of any existing Exclusive Songwriter and/or Co-Pubishing agreements that are tied to the catalog, or a new exclusive term deal with the songwriter-owner of the catalog.

SunzooStudios-Songwriting

Some Basics…

How options work

Some deal terms may include “options” to extend the term.  For example, if the term of an Exclusive Songwriter Agreement is, “one year, plus a one year option”, that would mean the deal will only last one year, but at the end of such year a party would have the option to extend the deal for another year, if he wishes.  Most commonly deals will have 2 or 3 options.

The option to extend is almost always the music publisher’s option, and is not mutual.  This is because the publisher is the one investing time and money into the songwriter.  The publisher must have the sole right to extend or to end the deal, in an effort to either stop his losses or to have more time to recover his investment.

How advances work

Music publishers will often agree to pay estimated royalty earnings to the songwriter in advance.  This is generally done because of the typical lag time between sales and royalty payments.  There can also be a lengthy start-up period after signing your publishing deal.  Let’s look at an example:

Writer A signs a music publishing deal in January.  He begins writing songs in January at the rate of 2 songs per month.   He writes his 7th song in April (2 in Jan, 2 in Feb, 2 in Mar), and the publisher flips out over this 7th song.  This is a “hit” the publisher says.  “We’ve got to get this song to Katy Perry, it’s perfect for her”.  Well, Katy Perry is not going into the studio to make a new album until July.  So let’s say the publisher successfully gets the song to Katy and she loves it.  Maybe she also wants to write a second song with Writer A.  Both songs are recorded by Katy in July.  Her record company schedule’s the release of the album for October.

Note:  At this point, Writer A has been in his publishing deal for 10 months with no income yet.   Things are going extremely well!  He has a publishing deal and two songs on the upcoming Katy Perry album.  But he’s still eating beans and rice and working at Starbucks between writing sessions.

Katy’s album releases in October and starts selling well on iTunes right away.  Let’s assume iTunes pays royalties monthly, 45 days after.  So, Katy’s October sales would be paid to her record company on December 15.  Her record company closes their quarter at the end of December and pays mechanical / dpd royalties to publishers 6o days after the close of the quarter (that’s the beginning of March).

Note: So now it’s been 15 months since Writer A has signed his publishing deal.  He has 2 songs on a successful artist release but has still seen zero royalties.

The music publisher receives royalties in March for the one month of sales of Katy’s release (i.e. October sales).  If the music publisher is on a quarterly royalty cycle (some are on semi-annual), he closes his 1st quarter at the end of March.  If his deal with Writer A is to pay 60 days after the close of the quarter, then he remits Writer A’s royalties to Writer A around June 1st.

Note:  So Writer A has been in his deal for 1 1/2 years before he sees the first dime.  And so far, he’s only been paid on 1 month of sales of Katy’s album.  He will have to wait until the next quarter (3 months) before he sees his next royalty payment.  Hopefully by now, he has other cuts and therefore more royalties coming down the pike.  

The scenario above is not unusual at all.  This is why music publishers agree to make “advance” payments to songwriters.  Often these advance payments are in the form of a monthly “draw”.  In other words, the songwriter is taking a draw against his future earnings, which will be paid back as the earnings come in.  Advances are almost always “recoupable”, because the publisher estimates and pays the writer his royalties early, and will then be reimbursed when the royalties arrive.

Paying royalties is a risk for the music publisher and can make cash flow difficult for the publisher.  The music publisher is in essence giving the songwriter a no-interest  “loan” for which the publisher’s ONLY form of reimbursement is from the songwriter’s future earnings.  If the songwriter has no commercial uses of his/her songs, and therefore no earnings,  the songwriter is actually not obligated to pay back the loan.  This puts the burden, and an incentive, on the music publisher to make things happen with the songs.  This is extremely advantageous for the songwriter.  However, the songwriter must be careful not to negotiate or accept too large an advance.  Because if the songwriter does not deliver strong enough songs that the publisher can generate activity for, the publisher will have a large loss and will be more inclined to end the deal early than to exercise an option to move forward, and the writer loses his deal.

Sidenote:  If there is little to no activity on songs, writers will often blame the music publisher for not landing “cuts” or generating other commercial uses of his/her songs.  But the other side of the coin is that the music publisher may be trying to do so, but the writer is simply not writing hit songs.

In Closing

Music publishing deals must be mutually beneficial in order to work.  They must be a win/win for both parties.  Publishers pony up the cash for investment in the songwriter and they crank up their company machine to go to work for the writer.  The writer has an obligation to  write commercially viable songs and to write enough of them to pay back the advances and make a profit for everyone involved.  It’s a team effort and works best when there is mutual respect between the parties, and when both parties understand the other’s responsibilities.